Full Description
Do we really know the critical phenomena that are linked to how enterprises function and the dynamics of their relationships with customers, suppliers and competitors? Are their decision-making processes founded upon a set of performance measurements that were accurately designed and systematically elaborated? The above questions are the focus of this book, as is the following premise: enterprises need a system to measure their critical performances so they can be managed effectively; metaphorically speaking, enterprises need a "management dashboard" to serve as a navigational aid. A dashboard to show - with as few distortions as possible - the pattern of key variables that characterizes the specific formula enterprises use to face their competitive and social environment.
Contents
Measuring business performances The Balanced Scorecard model.- The Balanced Scorecard for SMEs: a circular approach.- Corporate strategy and the Balanced Scorecard.- Models for measuring performances.- Empirical evidence: implementing the BSC in SMEs.
