Full Description
The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics.
Contents
A. Basic Concepts.- European Integration.- The European Union after Nice — a Community facing a New Century.- The Euro — How is it Working?.- Corporate Governance and Corporate Reporting.- The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator.- Internet-Investor Relations — The Impact of the Internet on Corporate Reporting.- Finance and Risk Management.- Optimum Bank Equity Capital and Value at Risk.- B. Outside-Inside Perspective.- Strategic Competitive Directions — General.- The Relevance of Timing and Time in International Business — Analysis of Different Perspectives and Results.- Opportunity Recognition and Exploitation in Highly Uncertain Environments.- Strategic Competitive Directions — Commerce.- Planning and Developing Shopping Centers from an International Point of View.- Retail Branding — Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe.- Strategic Competitive Directions — Service Sector.- Media Companies — Organising for Global Industry Leadership.- Strategic Competitive Directions — Industry.- Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union.- Competitive Directions and Controlling.- Target Costing as a Strategic Controlling Instrument.- C. Outside-Inside Perspective.- Human Resource Management and Co-operation.- Strategic Human Resource Issues in International Joint Ventures.- Inter cultural Management.- The Influence of Personality on Negotiation — A Canada-France Comparison.- "Competitive Acceptance" in Cross-Cultural Interaction.- The Rise and Demise of the "Euromanager": Lessons for the Development of Global Leaders.- Index of Authors.
