Full Description
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
Contents
Introduction: Li'l Abner and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts: Hamlet.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology: The Prisoner.- 17. Culture: Identity.- 18. Nobrow Culture: The Maltese Falcon.
