Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies

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Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 173 p.
  • 商品コード 9783319350165

Full Description

This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.