Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Rogers III, John C. (EDT)/ Lamb, Jr., Charles W. (EDT)

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

Rogers III, John C. (EDT)/ Lamb, Jr., Charles W. (EDT)

Springer International Publishing AG（2015/07発売）

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製本 Hardcover:ハードカバー版／ページ数 638 p.
商品コード 9783319169361

Full Description

It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.