基本説明
Various aspects of city tourism as a significant potential for economic growth.
Full Description
In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors' first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the 'how-to' of realising these analytical ambitions and the appropriate learning-by-doing support. This follow-up text to the 1997 book, entitled "Analysing International City Tourism" to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.
Contents
Analysing International City Tourism Introduction (Josef A. Mazanec, Karl W. Wober) City tourism management and trends The management of city tourism in Europe (Karl W. Wober) City tourism statistics (Johanna Ostertag, Karl W. Wober) Assessing the significance of city tourism in Europe (Ulrike Bauernfeind, Florian Aubke, Karl Wober) Seasonality in city tourism (Valeria Croce, Karl W. Wober) Monitoring demand and competition Cities to play: Outlining competitive profiles for European cities (Valeria Minghetti, Federica Montaguti) Information needs of city travellers (Clemens Koltringer, Karl W. Wober) European tourist cities in connotative Google space (Josef A. Mazanec) Comparative measurement of short-break travellers' images of cities and resorts (Sara Dolnicar, Twan Huybers) A guest mix approach to analysing city tourism competition (Christian Buchta) Managing the heterogeneity of city tourists Part 1: Generating city tourist types (Josef A. Mazanec) Part 2: Profiling and assessing city tourist types (Andreas H. Zins) Tourists' assessment of typical city offerings Incoming tourism, visitor activities and inner-city tourist mobility: The case of Heidelberg (Tim Freytag) Perceived authenticity and the museum experience (Claudia Krosbacher, Josef A. Mazanec)
