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Full Description
In recent years, norms, normalities, and normativities have been disrupted. Although the idea of "normal" is local and subjective, norms are essential to social and collective behaviours, thus the meanings, ideologies, and relationships of power that structure those behaviours. At the same time, the disruption of norms can create disagreements about what is "normal" and inspire novel ways of being.
This volume explores - from various discourse-analytic perspectives - the complex relationships between norms and discourse, and draws attention to the thematically and methodologically pluralistic work in Discourse Studies investigating these relationships across various social domains.
Contents
Exploring new normalities in political discourse — Exploring new normalities in newspaper discourse — Exploring new normalities in promotional discourse — Exploring new normalities in blog discourse — Exploring new normalities in gender discourse