Description
This two-volume set CCIS 3091-3092 constitutes the proceedings of the 13th Multidisciplinary International Social Networks Conference, MISNC 2026, held in Danang, Vietnam, during August 10 12, 2026.
The 79 full papers included in these volumes were carefully reviewed and selected from 166 submissions. They are organized into the following topical sections:
Part I: Multidisciplinary Social Networks Research; Digital Technologies and Social Networks in Cultural Heritage Preservation; Human AI Collective Intelligence and Collaborative Decision Systems
Part II: Network, Economic and Business Studies; The Use of AI in Social Media and Daily Life; and AI-Driven Applications in Business and Society
.- Multidisciplinary Social Networks Research.
.- AR-Port: Enhancing Airport Wayfinding Through Augmented Reality-Based Indoor Navigation.
.- The ENects of Opinion Polarization and Emotional Valence on Dual Identification and Behavioral Intentions in Facebook K-pop Fan Groups.
.- Socio Network-Enabled Consumer Awareness and Sustainable Service Innovation in Emerging Digital Economies.
.- AI for Financial Investment Decision Making.
.- Early Screening Using Engati Framework.
.- Beyond Engagement: Understanding Memory Outcomes and The Role of Self- Regulation in Short-Form Video Consumption.
.- How Audience Size Conditions the ENect of Automation Disclosure.
.- Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator.
.- Makeup and skincare endorsement by virtual influencers: product-influencer congruence and persuasion outcomes.
.- Factors Influencing Continuance Intention to Use Generative AI Systems at Work: Perspectives of Technology Readiness and Technology Acceptance Model.
.- Reassessing the Collaboration-Network-Informed Impelling Technology Foresight Model: An Updated Patent-Based Comparison of Technologies in Life Science.
.- The Attachment and Stickiness in Live Streaming Shopping - Interactive Rituals and Social Media ANordance as Antecedent Variables.
.- Beyond Description: Comparing AI and Human Interpretation of Visual Art in Social Communication Contexts.
.- Insurance Against Contagion: A Network Approach to Systemic Liquidity Risk.
.- Workplace Satisfaction and Organizational Cul-ture in Thailand: An Explainable Machine Learning Approach Using SHAP.
.- Network Structure and Mobility Patterns in the Global Low-Altitude Economy: A Social Network Perspective.
.- A Computational Framework for Evaluating Digital Engagement in Agricultural Media: Preliminary Findings from YouTube.
.- Toward Understanding How the Network Environment Fosters Work Autonomy Hiroshi Koga.
.- Exploring the Gamer s Dilemma in Chinese Wuxia Games: A Case Study of Where Winds Meet.
.- The Impact of Luxury Value on Luxury Purchase Intention: A Case Study of Luxury Cars in an Emerging Country.
.- CLEAN : Contextual LLM-Enhanced Analysis for Noisy Data for Improved Disaster Response.
.- Measuring the ENect of Experience Overseas on University Students Outward- Looking Orientation: Evidence from a Pre Post OLI Analysis.
.- A Dynamic Decision Support Framework for Feed Design in Pig Production: Integrating Biological States and Economic Evaluation.
.- Beyond Black Boxes: Multi-Level Feature Engineering as an Alternative Paradigm for Explainable Fake News Detection.
.- Does Brand Love Moderate the Impact of Brand Preference on Impulse Buying in The Metaverse Environment?.
.- Design of a Conversational Analytics Model Based on NLP Applied to Sales for Companies.
.- Role of Spanners in Contributing to the Success of Grassroots Innovation Projects.
.- Constructing a Pilot-Type Multimodal Framework for Predicting Purchase Intention Through Facial Expression and Eye-Movement Dynamics Across Digital Platforms.
.- Exploring the ENects of Perceptual Characteristics and Psychological Contracts on the Intention to Reuse Online Travel Marketplaces: The Moderating ENect of Cognitive Load.
.- Building a Service Ecosystem through the Metaverse.
.- A Code-Mixed Transformer Fusion Model for Spam Review Detection: Case Study of Vietnamese E-commerce.
.- Leveraging Multimodal Learning for School Violence Detection: A Vietnamese Context.
.- Enhancing Sentiment Analysis Performance through GAN
