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Full Description
What does creativity and innovation really look like in today's world? From high-tech breakthroughs to ingenious low-cost solutions, this textbook takes you on a global journey through the diverse ways ideas are generated, developed, and transformed into impact.
Divided into four parts and 14 engaging chapters, the book begins by building a strong foundation in creativity, exploring how individuals, teams, and organizations generate novel ideas, before examining how these ideas evolve into innovation across both developed and developing economies. It covers a wide spectrum of approaches, from advanced, frontier innovations and science fiction-inspired futures thinking to frugal and reverse innovation that address real-world challenges with limited resources. The text also highlights emerging perspectives such as biomimicry for sustainable innovation, cross-industry learning, open innovation, and responsible innovation, offering a holistic understanding of how creativity translates into innovation in different contexts.
Each chapter features cutting-edge industry examples that bring concepts to life, critical thinking exercises that challenge students' perspectives, and case studies that connect theory to practice.
Ideal for students of creativity and innovation, international business, and entrepreneurship, this book equips readers with the tools to think creatively, evaluate innovation strategies, and understand how ideas shape industries and societies worldwide.
