Full Description
This book is a resource that public relations instructors can use to incorporate artificial intelligence (AI) use into their classes. As public relations professors strive to not only teach the foundations of public relations but help students apply what they learn to actual work in their field, this book contains many exercises and examples of teaching ideas. Every chapter has a focus on a topic that students must learn and understand about working in public relations, and every chapter includes ideas for professors on leading class discussions, creating in-class work and homework, and, finally, incorporating the ever-growing AI use into the classroom.
Contents
Ch 1: Pedagogy, Artificial Intelligence, and Teaching Public Relations.- Ch 2: Understanding PR.- Ch 3: History.- Ch 4: Theory.- Ch 5: Research.- Ch 6: Media relations.- Ch 7: Community relations.- Ch 8: Global PR.- Ch 9: Social media/Integrated marketing.- Ch 10: Crisis communication.- Ch 11: Culminating projects.
