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Full Description
This book delivers a chronological survey of the author's work. He is a pioneer in computer graphics/art, user interface/user-interaction design, information-oriented graphic design, and visible-language experiments. Aaron Marcus was one of the first to use computer technology in art, virtual reality, experimental visible languages, and information visualization in the early days of digital media.
One part absorbing autobiography, one part designer monograph, the book tells the story of the early days of computer-based graphic design, fully supported with compelling images and backstories behind Marcus's innovative HCI/user-experience designs and solutions for brands like Apple, HP, Microsoft, Motorola, Oracle, Sabre, Samsung, SAP, US Federal Reserve Bank, Visa, and more.
Examples provide a background/context, process, and results of work undertaken by the author and his firm for major companies worldwide. The text and figures reveal a personal philosophy and history of art, design, computers, and technology across 70 years.
Contents
Preface.- Origins in Omaha.- Beginnings in Art and Design.- Studying Physics at Princeton, Reaching Escape Velocity to Yale.- Another World: My Three Years in Graduate School.- Wandering in Academia for 13 Years.- Princeton and Beyond.- Turning Design Theory into Practice at AM+A.- Surviving the Recessions.- Learning to Run a Virtual Office.- Developing Mobile Prototypes Using Persuasion Design.- Looking Backward, Looking Forward.- Appendix 1: AM+A Associates, Staff, Interns, and Contractors.- Appendix 2: AM+A Clients.
