The Evolution of Luxury Brands, Volume I : Industries and Markets (Palgrave Studies in Cross-disciplinary Business Research, in Association with Euromed Academy of Business)

Thrassou, Alkis (EDT)/ Vrontis, Demetris (EDT)/ Efthymiou, Leonidas (EDT)

Palgrave Macmillan（2025/09発売）

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製本 Hardcover:ハードカバー版／ページ数 312 p.
言語 ENG
商品コード 9783031966750

Full Description

mso-bidi-font-family: Calibri;">Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques.