Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making （2ND）

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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making （2ND）

Rajagopal, Dr.

Palgrave Macmillan（2025/10発売）

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製本 Hardcover:ハードカバー版
言語 ENG
商品コード 9783031959202

Full Description

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets.