Full Description
Communication about vaccination has become a public battleground. The global adoption of social media has increased the visibility and influence of groups that were previously considered fringe. With the goal of understanding vaccination-related misinformation's online spread and ways of effectively countering it, this book explores its reception, resistance, and reproduction by a range of stakeholders around the globe. Chapters cover a rich array of topics, including vaccine misinformation's history, its use as political propaganda, and its manipulation by both pro- and anti-vaccine groups. They apply a wide range of research methods, including historical literature and scoping reviews; advanced computational analysis, including machine learning; and reviews that incorporate the authors' personal, professional, and practice-based experiences. Chapter authors include leading US and international scholars as well as practitioners of Communication, Computer Science, Health and Science Education, Political Communication, Public Health, Sociology, and other fields, making this book the most comprehensive and diverse collection of studies on vaccine misinformation—online and offline—currently available.
Contents
Chapter 1. Introduction.- Chapter 2. Vaccine Misinformation on Social Media: Historical Contexts, Lessons Learned, and Paths Forward.- Chapter 3. HPV Vaccine Misinformation Online: A Narrative Scoping Review.- Chapter 4. Analyzing Social-Cyber Maneuvers for Spreading COVID-19 Pro- and Anti- Vaccine Information.- Chapter 5. Vaccine Support and Hesitancy on Twitter: OpposingViews, Similar Strategies, and the Mixed Impact of Conspiracy Theories.- Chapter 6. Online Foreign Propaganda Campaigns and Vaccine Misinformation: A Comparative Analysis.- Chapter 7. Online Public Outreach to Promote Public Health: Insights from Israeli Non-Governmental Organizations.- Chapter 8. From Polio to Covid-19: Anti-Vaccine Misinformation and Rumors in Pakistan.- Chapter 9. Promoting Dialogue by Thinking Differently about Framing and Correcting Misinformation.- Chapter 10. Conclusion./
