Full Description
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Contents
Introduction: Gen Z Marketing and Management in Tourism and Hospitality.- 1. Digital Natives Leading the World: Paragons and Values of Generation Z.- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality.- 3. Generation Z and Tourism Entrepreneurship: Generation Z's career path in the Tourism Industry.- 4. Generation Z and their Perceptions of Well-Being in Tourism.- 5. New Sheriff in Town? Discovering Generation Z as Tourists.- 6. Gen Z Tourists and Smart Devices.- 7. Generation Z and Digital Influencers in the Tourism Industry.- 8. Generation Z: Young People's Perceptions of Cruising Safety, Security and Related Risks.- 9. The New Foodie Generation: Gen Z.- 10. Perceptions of Gen Z Tourists on Street Food in Hong Kong.- 11. Generation Z Active Sports Tourism: A Conceptual Framework and Analysis of Intention to Revisit.- 12. Are Generation Z Ethical Consumers?.- Index.
