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Full Description
This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India.
Contents
1. Preface: Platform Economy and Platformisation in India.- 2. Digital Emporiums: Platform Capitalism in India.- 3. The Networked Media Economy and the Indian Gilded Age.- 4. The Derivative Values of Platform Capitalism.- 5. Amazon Prime Video and the Indian Media Market: A Platform Ecosphere.- 6. Music Streaming platforms in India: Telecom and Technology Actors Repositioning the Game.- 7. Platforms at the Heart of Capitalism: Industrial and Financial Structures of OTTs in India.- 8. Journalistic Practices and Algorithmic Governance.- 9. Digital Economy Inequalities: An Exploratory Study of Ratings in Ride-Hailing Platforms.- 10. Platform over Troubled Waters: Aadhaar Authentication beyond Governance.- 11. Political Communication On Social Media Platforms And Its Implications For The Public Sphere In India.- 12. Portfolios of Fear and Risk in Platform News.- 13. Informality in the time of Platformization.- 14. Notes on The Platformisation of Mainstream Hinduism.- 15. Capitalist Platforms and Subaltern Creativity.
