Twitter and the 2018 Midterms : Social Network Analysis of Battleground Races

Lapoe, Benjamin Rex, II/ Miller, Jerry L.

Palgrave Pivot（2020/02発売）

• 製本 Hardcover:ハードカバー版
• 言語 ENG
• 商品コード 9783030303389
• DDC分類 320

Full Description

The 2016 US election saw Twitter emerge as a serious and significant political communication variable for candidates. This book provides a social network analysis and a content analysis of midterm Twitter communications. It investigates whether political campaigns in a sample of toss-up Senate races emerged as authorities on a platform, who were the opinion leaders on Twitter discussing the midterms, and what content emerged in that discourse. Using a multi-method approach incorporating timely data, this book ultimately raises new questions about the intersections of political communication and social media platforms.

Contents

1. Introduction.- 2. Opinion Leadership on Social Media.- 3. Multi Method Design for Analysis.- 4. 2018 Midterm Twitter Networks.- 5. 2018 Midterm Twitter Discourse.