基本説明
Explores how designers can combine innovative thinking with analytical problem-solving skills to produce business-ready and ethically-driven strategies.
Full Description
Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven.Examples from a wide range of practitioners who work within the field of sustainable design are examined through case studies, and engaging activities suggest ways for students and practitioners to explore introducing sustainable thinking into their work.
Contents
Chapter 1designers; Sustainability 101; Creating change; Envisioning solutions; Motivators driving business; Expanding the role of designers; Case study: SHAGAL | iodaaChapter 2: Strategies: Terminology and branding; Transparency in business; The importance of strategy; Tools for business analysis; Interview: Amy Fox; Case study: MIO; Case study: BambecoChapter 3: Design creating change: Communicating values; Challenges in the developing world; Connecting to raw materials; Case study: Magno; When good design goes wrong; Tools for growing a business and predicting success; Case study: Metalli LindbergChapter 4: Design making change: Technology facilitating collaboration; How to design for a cause (even at home); Be a designer... for good; Case study: Chris Haughton; Managing effective collaboration; Case study: Elio StudioChapter 5: Imagining sustainable systems: When being the best isn't good enough; Case study: Project Masiluleke; New frontiers in recycling; Case study: Redefining raw materials; Reframing corporate thinking; Case study: A new twist on branding; Interview: Sali SasakiChapter 6: Applying sustainable practices: Connecting sustainability and design management; The design process; Identify a working group; Marketing and communication; Vision targets; Technical targets; What works bestBibliographyOnline resourcesIndexPicture creditsAcknowledgements
