Full Description
Art is produced, circulated, consumed and disseminated within an economic system - it depends on money for its creation, for the livelihood of its makers, and for its distribution. In this sense, art can be understood as an enterprising activity. However, profit-making is rarely the primary goal of artists, and indeed the entanglement of art with enterprise generates significant aesthetic, conceptual, philosophical and ethical challenges for contemporary art practice. Social enterprise has emerged from this complex terrain with the promise of an alternative model of economic organisation in the arts. Grace McQuilten and Anthony White argue that artists can, and have, engaged critically in the commercial market, by way of this model. Art as Enterprise brings a fresh perspective to the debate about the roles of contemporary art in consumer capitalist society.
Contents
Table of Contents Page No.
List of Illustrations iii
Acknowledgements iv
Introduction 1
Chapter 1: Why Art as Social Enterprise? 6
Chapter 2: Art, Money and Society 28
Chapter 3: 'Bad' Art and its Benefits
Part I: 'Good' Art 54
Part II: 'Bad' Art 67
Chapter 4: Art as Enterprise
Part I: Art's Exploitation of Labour 89
Part II: Work as Art 120
Chapter 5: Art as Social Enterprise? 145
Conclusion 181
Bibliography 185
