Marketing in Europe : The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe Series)

Nicholls, John/ Sargent, Malcom/ Viaene, Jacques/ De Craene, Anne/ De

Avebury（1996/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 183 p.
• 言語 ENG
• 商品コード 9781859721414
• DDC分類 650

Full Description

This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.

Contents

Internationalization and export marketing; research methods; the case studies; patterns of export development; implications for companies and policy makers; conclusions and recommendations.