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基本説明
Explores new horizons in the biology of human decision-making and behavior, as it affects the functioning of the organization.
Full Description
The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.
From the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the firm to its own benefit. Traditionally, the firm is focused on the strategic, operational and resource management objectives. The editors instead suggest that the objective of the firm is equal to the objectives of its workers. The definition and function of risk in decision-making, ethics, trust and the global financial crisis are all discussed. They are analyzed from the perspective of human bio-physiology, using scanning and hormonal analysis tools, with a focus on the implications for the bottom line of the firm.
With experimental as well as theoretical and applied contributions, this book will benefit scholars and students of economics, business management, finance, organizational behavior, entrepreneurship, psychology, neuroscience and law. Practitioners of management, entrepreneurship and law firms will also find this book to be a captivating read.
Contents
Contents:
Foreword
David B. Audretsch
Introduction
Angela A. Stanton, Mellani Day and Isabell M. Welpe
PART I: THE BLACK BOX
1. Neuroeconomics of Environmental Uncertainty and the Theory of the Firm
Helen Pushkarskaya, Michael Smithson, Xun Liu and Jane E. Joseph
2. Risk and Ambiguity: Entrepreneurial Research from the Perspective of Economics
Angela A. Stanton and Isabell M. Welpe
3. What You Think Is Not What You Think: Unconsciousness and Entrepreneurial Behavior
Eden S. Blair
PART II: TRUST, GREED AND THE BLACK BOX
4. Using Brains to Create Trust: A Manager's Toolbox
Paul J. Zak and Amos Nadler
5. The New Millennium's First Global Financial Crisis: The Neuroeconomics of Greed, Self-interest, Deception, False Trust, Overconfidence and Risk Perception
Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson
PART III: INSIDE THE BLACK BOX: DECISIONS BY HORMONES
6. In the Words of Larry Summers: Gender Stereotypes and Implicit Beliefs in Negotiations
Laura J. Kray, Connson C. Locke and Michael P. Haselhuhn
7. Ovulatory Shifts in Women's Social Motives and Behaviors: Implications for Corporate Organizations
Kristina M. Durante and Gad Saad
8. Hormonal Influence on Male Decision-making: Implications for Organizational Management
Angela A. Stanton
9. Dopamine, Expected Utility and Decision-making in the Firm
Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson
PART VI: ENTREPRENEURIAL PROPENSITY
10. An Economic and Neuroscientific Comparison of Strategic Decision-making
Theresa Michl and Stefan Taing
11. Mapping Neurological Drivers to Entrepreneurial Proclivity
Robert Smith
12. Embodied Entrepreneurship: A Sensory Theory of Value
Frédéric Basso, Laurent Guillou and Olivier Oullier
PART V: ORGANIZATIONAL CULTURE AND ETHICS
13. What Neuroeconomics Informs Us About Making Real-World Ethical Decisions in Organizations
Donald T. Wargo, Norman A. Baglini and Katherine A. Nelson
14. Culture, Cognition and Conflict: How Neuroscience Can Help to Explain Cultural Differences in Negotiation and Conflict Management
John F. McCarthy, Carl A. Scheraga and Donald E. Gibson
15. Brain and Human Behavior in Organizations: A Field of Neuro-Organizational Behavior
Constant D. Beugré
Index
