スポーツとメディアの経済学 The Economics of Sport and the Media (New Horizons in the Economics of Sport series)

スポーツとメディアの経済学<br>The Economics of Sport and the Media (New Horizons in the Economics of Sport series)

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スポーツとメディアの経済学
The Economics of Sport and the Media (New Horizons in the Economics of Sport series)

Jeanrenaud, Claude (EDT)/ Késenne, Stefan (EDT)

ウェブストア価格 ¥30,578（本体¥27,799）
Edward Elgar Publishing Ltd（2006/08発売）
外貨定価 UK£ 99.00
ポイント 277pt

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製本 Hardcover:ハードカバー版／ページ数 224 p.
言語 ENG
商品コード 9781845427436
DDC分類 070.4497960973

基本説明

Outlines the current major policy concerns relating to the commercialization of sports broadcasting rights.

Full Description

The relationship between sport and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights. What is the impact of marketing arrangements between content owners and media companies - a combination of joint selling with exclusivity - on fans, big-city and small-city clubs, TV markets, and finally on consumer welfare? Do consumers in Europe and the USA receive good value for the fees they pay to broadcasters? And does the way programs are delivered to the viewers (free-to-air, pay-TV or pay-per-view) have a positive or negative influence on the deal consumers receive? These are some of the central issues discussed within this book by the international team of contributors.

Providing a comprehensive view on the relations between the sports media rights market, the sports market and the different partakers in the process (club, leagues, events organisers, TV operators, intellectual property owners), this book will be of great interest to academics and sports economists alike. With its clear and simple presentation, The Economics of Sport and the Media will also be accessible to sport federations, leagues, clubs, and policy makers at governmental and non-governmental agencies.

Contents:

1. Sport and the Media: An Overview
Claude Jeanrenaud and Stefan Késenne

2. Competitive Balance and the Sports Media Rights Market: What are the Real Issues?
Bill Gerrard

3. Broadcasting Rights and Competition in European Football
Wladimir Andreff and Jean-François Bourg

4. Joint Purchasing of Sports Rights: A Legal Viewpoint
Adrian Fikentscher

5. Broadcaster and Audience Demand for Premier League Football
David Forrest, Robert Simmons and Babatunde Buraimo

6. International Television Sports Rights: Risky Investments
Harry Arne Solberg

7. The Relationship between Sport and Television: The Case of TF1 and the 2002 Football World Cup
Michel Desbordes

8. Why Have Premium Sports Rights Migrated to Pay-TV in Europe but not in the US?
Stefan Szymanski

9. Economic Perspectives on Market Power in the Telecasting of US Team Sports
Andrew Zimbalist

10. Baseball and the Broadcast Media
Paul D. Staudohar

Index