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Full Description
In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world's fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.
Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.
Public Relations in Asia Pacific is a 'must read' for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.
Contents
Chapter 1. Introduction: PR Communicates Within and Across Cultures
Chapter 2. Locating Public Relations in the Asia Pacific Context
Chapter 3. Communicating with our Audiences and Stakeholders
Chapter 4. Building and Defending Corporate Reputation
Chapter 5. The Role of Public Affairs in Asia Pacific
Chapter 6. Internal and Employee Communications
Chapter 7. Healthcare Communications
Chapter 8. Financial and Investor Communications
Chapter 9. Managing Issues and Crises in Asia Pacific
Chapter 10. Consumer PR
Chapter 11. PR Measurement and Evaluation
Chapter 12. The Future of PR In Asia Pacific
