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Full Description
The emergence of new digital technologies, awareness of corporate social responsibility, and the greater need for innovation and problem-solving skills are becoming a de-facto part of the everyday management agenda. A key question to be answered in these turbulent times is, how is it possible for corporations to incorporate safety, security, and satisfaction of stakeholders in the design of their business models while they are struggling to achieve sustainability goals related to the environment and climate change?
The chapters in Business Strategies and Ethical Challenges in the Digital Ecosystem act as a forum for examining current and future trends related to management and technological adoption. The research encourages academics and practitioners to use a multi-disciplinary approach to boldly bring together bodies of related knowledge to produce new insights exploring digital business strategy and industry 5.0, changing consumer behaviour, sustainability, marketing, ethics, data security and much more.
The findings are relevant and useful for academics, researchers, policy makers and management executives.
Contents
Chapter 1. Introduction: Business Strategies and Ethical Challenges in the Digital Ecosystem; S. Asieh H. Tabaghdehi and Pantea Foroudi
Part I. The Landscape of Smart Technology and Digital Innovation
Chapter 2. The Duality of Smart Technology; S. Asieh H. Tabaghdehi, Ana Isabel Canhoto, and Ashley Braganza
Chapter 3. Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?; Alireza Aghakabiriha, Mohammad Reza Meigounpoory, and Pantea Foroudi
Chapter 4. Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the UK; Atta ur Rehman, Danae Manika, Pantea Foroudi, and Maria Palazzo
Part II. Digital Market Trends and Consumer Adoption
Chapter 5. Digital Adoption in Small and Medium Enterprises: The Role of Electronic Word of Mouth in Business Transitions; S. Asieh H. Tabaghdehi, Nikos Ioannis Kois, Leila Hosseini Tabaghdehi, and Hossein Kalatian
Chapter 6. Green Purchase Intention Antecedents and Consequences; Fahimeh Dousthosseini, Manijeh Haghighinasab, and Pantea Foroudi
Chapter 7. IoT Adoption in Agriculture, Manufacturing, Logistics, and Supply Chain Management: A Bibliometric Analysis; Mostafa Oboudi, Ayatolah Momayez, Nader Seyyedamiri, and Morteza Akbari
Chapter 8. The Role of Technology in Customer Purchase Intention in the UK Market; Mehdi Rahmani, Pantea Foroudi, S. Asieh H. Tabaghdehi, and Ramin Behbehani
Chapter 9. Encouraging Sustainable Behavior among Hotel Employees; Shazia Luidens, Guido Berens, and Ronny Reshef
Part III. Business Strategies for Technological Adoption
Chapter 10. Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis; Edem Kofi Boni and S. Asieh H. Tabaghdehi
Chapter 11. Predicting Mobile Commerce Adoption: The SEM-MLP Approach; Zeinab Zamani, Ameneh Khadivar, Hamid Padash, Javad Shekarkhah, and Morteza Akbari
Chapter 12. A Literature Review of the Sharing Economy Adoption: Insights on Influencing Factors; Maryam Khodayari, Morteza Akbari, and Pantea Foroudi
Part IV. Ethical and Strategic Challenges in the Digital Age
Chapter 13. The Web Watches and Remembers Everything: The Ethical Implications of Digital Footprints in SMEs Performance; S. Asieh H. Tabaghdehi, Ozlem Ayaz, Ainurul Rosli, Prena Tambay, and Waheed Mughal
Chapter 14. The Political Challenge of AI in Modern Society: From National AI Strategy to the Algorithmic Elections; Lefteris Kretsos, S. Asieh H. Tabaghdehi, and Ashley Braganza
Chapter 15. How Do Social Trust and Self-efficacy Drive Collaborative Consumption? A Case of TaskRabbit; Ming-yao Jen, Dorothy Yen, and Kevin Lu
Chapter 16. Digital Customer Knowledge Management and Ethical Innovation Strategy; S. Asieh H. Tabaghdehi and Hossein Kalatian
Chapter 17. Ethical Governance of Digital Footprint Data: A Journey towards a Responsible Society; S. Asieh H. Tabaghdehi
