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Full Description
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions.
The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.
Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.
Contents
Introduction; Ángeles Moreno
CHALLENGES OF CHANGE IN UNPREDICTABLE TIMES
Chapter 1. Uncovering Design Criteria for a Digital Feedback Tool to Promote Energy Saving Behaviour; Pascal de Vries and Igor ter Halle
Chapter 2. Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities; Mirela Holy
Chapter 3. Feminist Crisis Communication and Ethics of Care: An Analysis of Crisis Communication Messages from First Minister of Scotland, Nicola Sturgeon, During Covid-19 Pandemic; Aryna-Alexandra Creangă
Chapter 4. The Guiding Principles of the Profession. A Comparative Study; Susana Miquel Segarra, Gisela Gonçalves, and Isabel Ruiz-Mora
THE HUMAN ELEMENT IN EMPLOYEE COMMUNICATION
Chapter 5. Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment; Daniel Wolfgruber and Sabine Einwiller
Chapter 6. Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation. A Study of Swiss Communication Managers; Albena Björck, Selina Guhl, and Robin Sticher
Chapter 7. The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication; Anja Špoljarić and Dejan Verčič
Chapter 8. Employee Activism: When Employees Speak out Publicly Against their Employer; Neda Ninova-Solovykh
THE PEOPLE BEHIND STRATEGIC COMMUNICATION
Chapter 9. Stigmatization of Spokespersons; Olaf Hoffjann, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm, and Lena Katharina Mirthes
Chapter 10. Regulated Lobbying in Scotland: A Typological Study of Public Affairs Practitioners; Neil James Freshwater
Chapter 11. The Elements of Advocacy: Finnish PR Consultants' Media Strategies in Lobbying; Markus Mykkänen
Chapter 12. Discovering Digital Lobbying: How Digital Transformation and Social Media Affect Classic Lobbying Actors; Kathrin Stürmer, Lars Rademacher, Pio Fenton, and Gearoid O Suilleabhain
