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Full Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Contents
The Meteor is Coming 3
PART ONE: why B2B has to change
What You're Doing Isn't Working
The New Truth
Human to Human
PART TWO: humanizing B2B — what you need to know
The Way We Think
The Five Principles of Humanizing B2B
Storynomics
The Likeability Factor
The Undeniable Facts
Rise Up B2B
About the Authors
Acknowledgements
