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Full Description
The interactive dimension is crucial for the development and growth companies and of the economy.
In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory.
This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.
Contents
The Significance of Business RelationshipsManagement in the Interactive Business World
Value Measuring and Value Appropriation in Business Networks
Purchasing and Supply Management: On Strategic Roles and Supplier Interfaces
New Business Development in Business Networks
Innovation Policy in an Interacted World - The Critical Role of the Context
The Geographical Dimension in the Interactive World - The Importance of Place
Regional Development Policies
Owner Relationships - A Parallel Network Force
Public Purchasing in an Interactive World
Researching the Interactive Business World; Interplay of Research Object, Methodology and Theory
Boundaries of Business Actors and Networks - Theoretical and Methodological Reflections
Interdependencies - Blessings and Curses
Researching the Interactive Business Landscape
Interactivity in Business Networks
