Handbook of Research Methodologies and Design in Neuroentrepreneurship (Research Handbooks in Business and Management series) / Day, Mellani (EDT)/ Boardman, Mary C. (EDT)/ Krueger, Norris F. (EDT)

神経科学に基づく起業研究：調査法ハンドブック<br>Handbook of Research Methodologies and Design in Neuroentrepreneurship (Research Handbooks in Business and Management series)

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神経科学に基づく起業研究：調査法ハンドブック
Handbook of Research Methodologies and Design in Neuroentrepreneurship (Research Handbooks in Business and Management series)

Day, Mellani (EDT)/ Boardman, Mary C. (EDT)/ Krueger, Norris F. (EDT)

ウェブストア価格 ¥48,202（本体¥43,820）
Edward Elgar Publishing Ltd（2017/09発売）
外貨定価 UK£ 159.00
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製本 Hardcover:ハードカバー版／ページ数 336 p.
言語 ENG
商品コード 9781785365034
DDC分類 338

Full Description

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. A key challenge of this field is that few neuroscientists are trained as entrepreneurship scholars and few entrepreneurship scholars are trained as neuroscientists, but this book skillfully bridges that gap.

Expert contributors include concrete examples of new ways to conduct research in their contributions, which have the potential to shed light onto areas such as decision making and opportunity recognition and allow neuroentrepreneurs to ask different, perhaps better, questions than ever before. This Handbook also presents current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of answerable questions using neuroscience techniques.

Neuroentrepreneurship is an important, emerging field for neuroscientists and entrepreneurship scholars alike. For the former audience, this book presents concrete research questions and entrepreneurship applications; for the latter, it serves as a primer and introduction to neuroscientific methods. Graduate students studying entrepreneurship, and practitioners who are keen to promote innovation and entrepreneurial skills in their leadership, will also find this Handbook to be of interest.

Contributors include: W. Becker, C. Bellavitis, M.C. Boardman, M. Colosio, C. Couffe, M. Day, P.M. de Holan, A.A. Gorin, S. Guillory, N. Krueger, A. Passarelli, V. Pérez-Centeno, C. Reeck, L. Schjoedt, K.G. Shaver, A. Sud, T. Treffers, M.K. Ward

Contents:

Preface

1. Introduction
Mellani Day, Mary C. Boardman and Norris Krueger

Part I Neuroscience Principles, Techniques and Tools
2. Brain-Driven Entrepreneurship Research: A Review and Research Agenda
Víctor Pérez-Centeno

3. Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship
Marco Colosio, Cristiano Bellavitis and Alexei A. Gorin

4. Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies
Pablo Martin De Holan and Cyril Couffe

5. A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research
M. K. Ward, Crystal Reeck and William Becker

6. Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques
Víctor Pérez-Centeno

Part II Neuroscience Applications - Entrepreneurial Judgement, Decision-Making and Cognition
7. Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens
Mellani Day and Mary C. Boardman

8. The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges
Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck

9. A Few Words about Entrepreneurial Learning, Training and Brain Plasticity
Aparna Sud

10. A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship
Theresa Treffers

11. Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers
Víctor Pérez-Centeno

12. A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With
Sean Guillory, Mary C. Boardman and Mellani Day

Index