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Full Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance.
The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.
Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.
Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin
Contents
Contents:
PART I Introduction and Overview
1. New Product Development Research: Consolidating the Present and Guiding the Future
Peter N. Golder and Debanjan Mitra
PART II Idea Generation
2. Taming the Creative Spark: Insights from research on creativity in new product development
Drew Boyd and Jacob Goldenberg
3. The What, Who and How of Innovation Generation
Elio Keko, Gert Jan Prevo and Stefan Stremersch
4. Customer-Driven Innovation: A Conceptual Typology, Review of Theoretical Perspectives, and Future Research Directions
Gregory J. Fisher and Eric (Er) Fang
5. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research
C. Page Moreau, Nikolaus Franke and Eric von Hippel
6. Institutionalizing an Innovation Function: Moving Beyond the Champion
Gina Colarelli O'Connor
PART III Market Analysis
7. Digital Multisided Platforms: An Innovation Research Agenda
Raji Srinivasan and Nandini Ramani
8. Innovation in China and India
Eden Yin and Jaideep C. Prabhu
PART IV Product Design and Development
9. The State of New Product Design and Forecasting Research: Recent Developments and Future Directions
Natasha Zhang Foutz and Vithala R. Rao
10. Strategic Use of Product Enhancements: Upgrades, Add-ons, Extras, and Accessories
Steven M. Shugan
11. Sustainable New Product Development
Ebru Genç and C. Anthony Di Benedetto
12. Open Innovation in the Brand Management Context
Roger J. Calantone and Hang T. Nguyen
PART V Commercialization
13. Global Product Launch: A Perspective on Past, Present and Future Research
David A. Griffith and Goksel Yalcinkaya
PART VI Market Outcomes
14. A Summary and Review of New Product Diffusion Models and Key Findings
Deepa Chandrasekaran and Gerard J. Tellis
15. Word-of-Mouth Processes in Marketing New Products: Recent Research and Future Opportunities
Andrew M. Baker and Naveen Donthu
16. Firm Innovation and the Stock Market
Simone Wies and Christine Moorman
17. A Review of Crowdfunding Research and Findings
Venkat Kuppuswamy and Barry L. Bayus
18. Antecedents, Consequences, and the Mediating Role of Innovation: Empirical Generalizations
Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla
19. Best Practices and Success Drivers in New Product Development
Robert G. Cooper
Index
