- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As this book reveals, the identification of values, meant to create cohesion and solidarity among employees, came to symbolise and engender a split between the staff and the other parts of the company. By examining the rise and fall of the value-based management approach, this volume offers the indispensible insight of anthropological enquiry to expose how social realities challenge conventional management strategies and therefore must be considered in the development of new management techniques.
Contents
Foreword
by John Van Maanen
Acknowledgements
Chapter 1. Starting Fieldwork on 'the Farm'
Chapter 2. 'Reflexibility'—the Methodology of Fieldwork Among Lay Ethnographers
Chapter 3. The Power of Culture
Chapter 4. Farm, Factory, Firm - the Culture of Design and the Design of Culture
Chapter 5. Breakpoint: Metaphors of Change
Chapter 6. From 'Corporate Identity Components' to 'Fundamental Values'
Chapter 7. 'Brand Religion'- and Voices of Heresy
Chapter 8. Working With Human Resources
Chapter 9. How To Do Things With Words
Chapter 10. The Social Significance of Flexibility
Chapter 11. Conclusion
Postscript: 5 years later - Bang & Olufsen revisited
Appendix
References
Index
