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Full Description
In this 4-book set, author and broadcaster Carrie Marshall explains key approaches to business and technical writing for business success.
In Business Writing for Technical People you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
Technical Writing for Business People shows you how to achieve clear and precise technical writing. Whatever the content or context, in this book you'll discover the essential tools and resources that you need to create technical writing that works for everyone.
Engaging with customers through social media is essential for businesses in this day and age, but can be difficult to get right and even big brands can get it wrong. Writing for Social Media walks you through how to deliver maximum benefit for your business through your social media writing.
in Business Cases That Get Results you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Contents
Business Writing for Technical People
What is Business Writing?
Learning to Write Without Fear
Think Before You Ink
Choose Your Weapons
Fight the Flab
Junk the Jargon
Make Your Case
Writing For Robots: Business Writing for the Internet
Be Your Own Audience
Communicating Goodwill and Delivering Bad News
What To Do When the Words Won't Come
The Business Writing House of Horrors
Technical Writing for Business People
What is Technical Writing?
Seven Steps to Heaven: The Technical Writing Cycle
Know Your Audience
Break It Down: The Importance of a Task-Based Approach
Assume Nothing
Vanquish Vagueness
Don't Be Yourself
Stick To The Story
Be Active: Why You Should Avoid The Passive Voice and Weak Verbs
Diagrams, Lists and Graphics
Everybody Needs An Editor
The Technical Writing House of Horrors
Writing for Social Media
What is Social Media?
Know What You Want To Achieve
Different Strokes For Different Folks
Who Are You?
Big Ideas In Small Spaces
How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest
How To Write Things People Want To Share
Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content
Timing is Everything: When To Post To Social Media
Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong
Do Not Feed The Trolls: How To Handle Online Unpleasantness
Tools of the Trade: From Apps To Analytics
Afterword
Business Cases That Get Results
Introduction: What Is A Business Case?
The Key Questions Your Case Needs To Answer
The Importance of Identifying Every Stakeholder
How To Structure Your Business Case
Benefits and Outcome Analysis
Thinking About Risks
ROI: What It Is and Why You Need To Show It
Internal Opposition: The Enemy In the Ranks
Making Your Case With A Presentation
The Importance of Editing
Submitting Your Business Case
Afterword
