Business Cases That Get Results

Marshall, Carrie

BCS, The Chartered Institute for IT（2019/01発売）

BCS, The Chartered Institute for IT（2019/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 60 p.
• 言語 ENG
• 商品コード 9781780174556
• DDC分類 808.06665

Full Description

A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.

In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Contents

Introduction: What Is A Business Case?
The Key Questions Your Case Needs To Answer
The Importance of Identifying Every Stakeholder
How To Structure Your Business Case
Benefits and Outcome Analysis 
Thinking About Risks
ROI: What It Is and Why You Need To Show It
 Internal Opposition: The Enemy In the Ranks 
Making Your Case With A Presentation
The Importance of Editing
Submitting Your Business Case 
Afterword