- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way.
In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
Contents
What is Business Writing?
Learning to Write Without Fear
Think Before You Ink
Choose Your Weapons
Fight the Flab
Junk the Jargon
Make Your Case
Writing For Robots: Business Writing for the Internet
Be Your Own Audience
Communicating Goodwill and Delivering Bad News
What To Do When the Words Won't Come
The Business Writing House of Horrors
