Cases on the Resurgence of Emerging Businesses

Saluja, Shefali (EDT)/ Kulshrestha, Dhiresh (EDT)/ Sharma, Sandhir (EDT)

IGI Global（2023/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 316 p.
• 言語 ENG
• 商品コード 9781668484883
• DDC分類 338.04091724

Full Description

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers.

Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to define the recent trends in emerging businesses. It strengthens the research on boosting the economy with a specific focus on case studies to establish a link between different stakeholders with the help of business concerns and strategies. Covering topics such as cryptocurrency, fortune investments, and investor behavior, this casebook is an excellent resource for business leaders and managers, entrepreneurs, government officials, economists, students and educators of higher education, researchers, and academicians.