Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry : The Unofficial Guide to American Theme Parks' Greatest Rivalry (Unofficial Guides)

Gennawey, Sam

Unofficial Guides（2014/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 264 p.
• 言語 ENG
• 商品コード 9781628090147
• DDC分類 791.06873

Full Description

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

Contents

Foreword by Phil Hettema

Preface

Acknowledgments

CHAPTER 1: Pulling Back the Curtain

CHAPTER 2: The Industrial Tour

CHAPTER 3: A Peek Behind the Curtain

CHAPTER 4: Defining the Universal Experience

CHAPTER 5: The Sunshine State

CHAPTER 6: The Battle Begins

CHAPTER 7: From Industrial Tour to Theme Park

CHAPTER 8: Matsushita, 1991-1995

CHAPTER 9: Seagram, 1995-2001

CHAPTER 10: Universal's Islands of Adventure

CHAPTER 11: Vivendi, 2001-2004

CHAPTER 12: General Electric, 2004-2009

CHAPTER 13: Comcast, 2009-Present

Index

About the Author