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Full Description
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.
Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.
Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Contents
CONTENTS
Introduction
Chapter 1: The Planning Process for Your Marketing Plan
Chapter 2: Develop a Marketing Plan
Chapter 3: Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library
Chapter 4: Using Social Media to Market the Library
Chapter 5: Fund-Raising
Appendix A: Glossary
Appendix B: Boilerplate Example
Appendix C: Nominal Group Technique
Appendix D: John Cotton Dana Library Public Relations Awards
Appendix E: Sample Marketing Plans
Appendix F: Sample Promotional Materials
Appendix G: Sample Annual Appeal
Appendix H: Sample Annual Reports
Appendix I: Sample Newsletters
Appendix J: Sample Friends of the Library Newsletters
Appendix K: Sample Press Release
Index
