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Full Description
BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take!Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181.Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book.
If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation.
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you!
INSIDE:
• WHY a book is better than any other marketing tool
• HOW to build authority and expert status with a book
• Your book as The Ultimate Lead Generation Tool
• Your book as The Ultimate Referral Generation Tool
• Use your book to get interesting and profitable Speaking Engagements
• Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast
Contents
THE BIG IDEA Making Money with Your Book, No B.S. The Best Customer Is a Book Buyer/Reader Why a Book Is Better Th an Any Other Marketing Tool 9 WAYS TO MAKE REAL MONEY WITH YOUR BOOK How to Use Your Book to Build Authority, Celebrity, and Expertise How to Use Your Book as the Ultimate Lead Generation Tool How to Use Your Book to Get Speaking Engagements How to Use Your Book to Get Free Publicity and Media Coverage How to Use Your Book in Personal Selling How to Use Your Book as the Ultimate Referral Marketing Tool How to Use Your Book to Boost Your Direct Mail How to Use Your Book for Fast Product Creation and Additional Income Streams How to Use Your Book to Get Others to Pay for Your Marketing FAST ACTION IMPLEMENTATION, RESOURCES,AND THE ONE SECRET NOBODY TELLS YOU Putting Your Plan into Action Afterword by Dan Kennedy Resources About the Authors
