計算知能のビジネスへの応用 Business Applications and Computational Intelligence

Voges, Kevin E. (EDT)/ Pope, Nigel (EDT)

IGI Publishing（2006/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 300 p.
• 言語 ENG
• 商品コード 9781591407027
• DDC分類 658.4038

基本説明

Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, dicision-making, and general management.

Full Description

Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. ""Business Applications and Computational Intelligence"" addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. ""Business Applications and Computational Intelligence"" provides a comprehensive review of research into computational intelligence applications in business, creating a powerful guide for both newcomers and experienced researchers.

Contents

Section One: Introduction; Section Two: Marketing Applications; Section Three: Production and Operations Applications; Section Four: Data Mining Applications; Section Five: Management Applications; Section Six: Financial Applications.