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Full Description
How do companies use location intelligence to achieve competitive advantage and business success?
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Each chapter of Spatial Business examines how real companies have integrated location into their business intelligence and decision-making. Some key concepts include:
The fundamentals of spatial business and the technologies and methods by which businesses can understand the location value chain
The creation of spatial business architecture to facilitate location analytics in meeting business goals and needs
The themes of spatial business and implications for practice
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business provides a road map for realizing the potential of geospatial data across the entire business value chain.
Contents
Acknowledgments
Introduction
Part 1: Fundamentals of spatial business
Chapter 1. Fundamentals of location value
Chapter 2. Fundamentals of spatial technology
Chapter 3. Fundamentals of location analytics
Part 2: Achieving business and societal value
Chapter 4. Growing markets and customers
Chapter 5. Operating the enterprise
Chapter 6. Managing business risk and increasing resilience
Chapter 7. Enhancing corporate social responsibility
Part 3: Toward spatial excellence
Chapter 8. Business management and leadership
Chapter 9. Strategies and competitiveness
Chapter 10. Spatial business themes and implications for practice
Abbreviations
References
Index
