Full Description
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
A 'Fundamentals' section covering eight big topics like 'what is method?'
A global perspective reflected in case studies of media research in Asia, Africa and South America
Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
Integrated discussion of contemporary issues like the ethics of social media research
This essential companion will empower any media student to tackle their research with confidence and skill.
Contents
Section I: Fundamentals
Chapter 1. What is research?
Chapter 2. What is an idea?
Chapter 3. What is a media research topic?
Chapter 4. What is a research question?
Chapter 5. What is a theoretical framework?
Chapter 6. What is method?
Chapter 7. What is analysis?
Chapter 8. What is ethical research?
Section II. The research process
Chapter 9. Choosing sources and collecting data
Chapter 10. Picking apart and piecing together: interpreting media texts
Chapter 11. Sorting and counting: structured analysis of media content
Chapter 12. Asking and listening: researching with producers, audiences and users
Chapter 13. Mapping and visualizing: illustrating ideas and exploring data
Section III. The writing process
Chapter 14. Genres of research writing
Chapter 15. Argumentation
Chapter 16. Responsible citation
Chapter 17. Giving and receiving feedback
