Full Description
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
Contents
How to Use the CD-ROM and Text Becoming a Fashion Retail Entrepreneur Developing a Road Map for Success Analyzing the Industry and Finding Customers Identifying the Product and the Business Concept Planning a Strategy to Open a Business Finding the Right Location for the Business Building a Business Using the Web Reaching Customers and Driving Sales Building a Team to Drive Success Planning the Merchandise Assortment Building the Financial Plan Developing Operating and Control Systems
