Full Description
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
Contents
Chapter 1. The Four Pillars of Politics: An Introduction
Chapter 2. The First Pillar of American Politics: Fear
Chapter 3. The Second Pillar of American Politics: Narcissism
Chapter 4. The Third Pillar of American Politics: Consumerism
Chapter 5. The Fourth Pillar of American Politics: Religiosity
Chapter 6. Why Voters Frighten Politicians
Chapter 7. Republicans Versus Democrats
Chapter 8. The Republican Party: Disaster Inside and Out
Chapter 9. The Democratic Party: Searching for Unicorns
Chapter 10. Practical Lessons: Why Some Candidates Don't Win
Chapter 11. Why Some Public Figures Can't Lead
