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Full Description
Business is a cutthroat environment. Even with an excellent idea or brilliant marketing plan, there is no guarantee of success. Besides having innovative ideas and the willpower to succeed, you need sound management and business skills and you need to know how to apply best business practices, whether you are an entrepreneur or professional manager.
A business is fundamentally a cash-oriented process. This means that its ideas, image or products, no matter how remarkable, are still not as important as the ability to earn an income to stay afloat and have a reliable and accessible cash flow. A manager must be able to keep track of all income, expenses, assets the business owns and the cash flow. Poor fiscal management and inadequate accounting practices produce weak or incorrect information, preventing management from making well informed decisions or adapting adequately to changes in the environment.
Basic Financial Management was written to answer the question: What does ANY manager or entrepreneur need to know to guarantee sound financial management?
Contents
An introduction to financial management for marketing managers; Basic accounting and financial statements; Analysing the annual financial statements; The capital requirements of any enterprise or organisation; Financing the capital requirements of an enterprise; The financial break-even analysis; Budgets; Managing credit; Managing stock/inventory; It is all about the data
