Full Description
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: "What is working now?" "Where are we going?" "What will the future of advancement look like?
The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance."
This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.
Contents
Acknowledgements
Introduction
Part I: The Advancement Function
Section introduction
Chapter 1: The Present and Future of Higher Education
Matthew T. Lambert
Chapter 2: History and Growth of Institutional Advancement
Michael J. Worth
Part II: Foundations of Advancement
Section Introduction
Chapter 3: Strategy as the Foundation for Advancement
Darrow Zeidenstein
Chapter 4: Marketing and Communications
James M. Langley
Chapter 5: The Integrated Advancement Program
Michael C. Eicher
Part III: Raising Funds from Individuals
Section Introduction
Chapter 6: Engaging Individuals and Building Community
Armin Afsahi
Chapter 7: Annual Giving
Daniel H. Frezza
Chapter 8: Major and Principal Gifts
Ronald J. Schiller
Chapter 9: Planned Giving
Jeff Comfort
PART IV: Campaigns and Project Fundraising
Section Introduction
Chapter 10: The Art and Science of Comprehensive Campaigns
Fritz W. Schroeder
Chapter 11: Trends and Directions in Corporate and Foundation Support
Shaun Brenton and Jenny Bickford
Part V: Engaging Diverse Constituencies
Section Introduction
Chapter 12: Engaging New Generations
Kestrel A. Linder and Felicity Meu
Chapter 13: Women and Philanthropy
Andrea K. Pactor and Debra J. Mesch
Chapter 14: Engaging Underrepresented Communities
Rachel E. Vassel
Chapter 15: International and Global Fundraising
Ivan A. Adames
Part VI: Understanding Institutional Settings
Section Introduction
Chapter 16: Institutionally Related Foundations in Public Colleges and Universities
James H. Moore, Jr.
Chapter 17: Raising Funds for Community Colleges
Lauren F. Brookey
Chapter 18: Raising Funds for a School, College, or Unit within a University
David T. Welch
Part VII: Managing and Supporting Advancement Programs
Section Introduction
Chapter 19: Structuring and Managing the Advancement Staff
Nuvyn Peters
Chapter 20: Advancement Services
Caroline S. Chang
Conclusion
Contributors
Index
