Full Description
In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. It provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. It provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
Contents
PrefaceAcknowledgmentsPART 1Defining Crisis CommunicationChapter 2. Understanding Crisis Communication Theory and PracticePART 2. THE LESSONS AND PRACTICAL APPLICATIONChapter 3. Lessons on Effective Crisis CommunicationChapter 4. Applying the Lessons to Produce Effective Crisis CommunicationChapter 5. Lessons on Managing Crisis Uncertainty EffectivelyChapter 6. Applying the Lessons for Managing Crisis Uncertainty EffectivelyChapter 7. Lessons on Effective Crisis LeadershipChapter 8. Applying the Lessons for Developing Effective Crisis LeadershipPART 3. THE OPPORTUNITIESChapter 9. Learning Through FailureChapter 10. Risk CommunicationChapter 11. Responding to the Ethical Demands of CrisisChapter 12. Inspiring Renewal Through Effective Crisis CommunicationIndexAbout the Authors
