Power of Advertising : How adverts have you hooked -- Hardback （Illustrate）

Thomson, Ruth

Hachette Children's Group（2017/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 64 p.
• 商品コード 9781445155166
• DDC分類 659.1

Full Description

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

Contents

11: The basics 1: Why advertise? 1: Brand awareness 1: Brand mascots 1: The target audience 1: Focus on then and now 1: Tools and techniques 1: Emotional appeal 1: Fuelling fantasies 1: Making links 1: Celebrity power 1: Shockvertising 1: Focus on bargains 1: Word Matters 1: Choice words 1: Taste tingling 1: Word play 1: Slick slogans 1: Focus on facts 1: Picture Power 1: Keep it simple 1: Persuasive pictures 1: Seeing eye to eye 1: Invisible products 1: Arresting artwork 1: Focus on places 1: The adverts 1: Glossary 1: Index