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When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his competitors and the race itself, a contest characterized by its rollercoaster nature?
Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets (The New York Times, Wall Street Journal, and Washington Post for newspapers; CNN, Fox News, and MSNBC for cable news networks), Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.
This book features:
·Exhaustive analysis of mainstream media coverage over a twelve-month period
·Smart, insightful exploration of media frames
·Chronological structure, which allows for analysis to address how frames shift with candidate's fortunes
Contents
Last Man Standing
Table of Contents
Dedication
Acknowledgments
Chapter 1: Setting the Stage
·Understanding the Context
oMedia Framing
oPrimaries
oCitizens United v. Federal Election Commission
·Understanding Framing in the 2012 Republican Primaries
Chapter 2: An Unsettled Field (May-June 2011)
·Meet the Candidates
oTop-Tier Candidates
§Jon Huntsman
§Tim Pawlenty
§Mitt Romney
oTea Party Conservatives
§Michele Bachmann
§Herman Cain
§Newt Gingrich
§Rick Santorum
oThe Libertarian Fringe
§Gary Johnson
§Ron Paul
·The Race Begins
oThe First Debate: South Carolina
oGingrich Implodes: Parts I and II
oThe Evangelical Vote
oGingrich Implodes... Again
oThe Second Debate: New Hampshire
oBachmann's Buzz
oCampaigns in Trouble
oRick Perry: A New Alternative to Romney?
Chapter 3: The Race Intensifies (July-August 2011)
·The Rise of Michele Bachmann
·Pawlenty's "Failure to Launch"
·Huntsman's "Difficulty Gaining Traction"
·Romney's Focused Campaign
·Perry: A Conservative's Dream
·All Eyes on Iowa
oThe Ames Straw Poll
·Perry "Jolts" the Field
·Paul's Predicament
·Limiting the Pool
Chapter 4: The Rollercoaster Continues (September-October 2011)
·The Candidates Debate: Simi Valley, CA and Tampa, FL
·Perry versus Romney
·Perry Under a Microscope
·Romney: The "Eat-Your-Vegetables" Candidate
·Focus on Florida
oRaising Cain: The Florida Straw Poll
·The Rise (and Fall) of "Anti-Romney" Candidates
oPerry Falls Short
oBachmann's Lost Her Buzz
oPaul Beginning to Surge
oCain: The Latest Flavor-of-the-Month
·October Debates: Hanover, NH and Las Vegas, NV
·Moving Right
·Romney: Establishment's Choice, but What About Voters?
·The Influence of Debates
·Getting Ready for the Final Stretch
Chapter 5: The Final Stretch (November-December 2011)
·Cain: A Candidate Mired in Controversy
·Vying for Support
·Cain's Foreign Policy Debacle
·Romney: Disciplined Campaigner
·The Rebirth of Gingrich
·The End of Cain
·Campaigning in December: The Final Sprint Begins
oRomney: Changing Strategy?
oCan Gingrich Maintain His Position in the Top Tier?
oFive Days, Three Debates
·Realities of Winter Campaigns
·Rallying Behind a Conservative Candidate
Chapter 6: Voting Begins (January-February 2012)
·The Iowa Caucuses Begin
·Moving on to New Hampshire
·South Carolina: The First Southern Primary
·Creating Racial Tensions
·Florida: Romney Fights Back
·Santorum's Resurgence
·Romney's Uncertain Terrain
·Santorum: The Conservative Alternative?
·Gingrich: His Own Worst Enemy?
·Paul: Looking for Leverage
·Arizona and Michigan: Romney's Resurgence?
Chapter 7: Last Man Standing (March-April 2012)
·A Delegate Strategy
·Build-Up to Super Tuesday
·No Clear Winner on Super Tuesday
·Romney: No Excitement, No Inspiration
·Santorum's Wild Ride
·Gingrich and Paul: Still Running, Too
·Mid-March Madness
·April: The Race Winds Down
·Romney: The Last Man Standing
Chapter 8: Conclusion
·Framing Candidates and Issues
·Impact of the Tea Party
·What Happened in 2012?
·Pragmatism versus Ideology
Appendix: Methods
·Data Collection
oNewspaper Articles
§Table A.1: Newspaper Articles Included in Study
oCable News Transcripts
§Table A.2: Cable News Transcripts Included in Study
oDrawing the Sample
·Textual Analysis
·A Final Note on Methods
Bibliography
