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Full Description
International Operations Management: Lessons in Global Business uses a fascinating selection of case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions. Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation. With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.
Contents
Introduction; Part 1 International Operations Strategy: The Pacorini case study: deliberate and emergent strategy, Alberto F. De Toni, Massimo Biotto and Lorenzo Ioan; Electrolux case study: competing on time, Alberto F. De Toni, Cinzia Battistella and Lorenzo Ioan. Part 2 International Networked Organization Strategy: Ford case study: the network evolution from extended enterprise to virtual enterprise, Angel Ortiz-Bas, Ruben Dario Franco, Francisco-Cruz Lario and Pedro Gomez-Gasquet; Dongfang Electric Corporation case study: virtual enterprise in contract and services project, Jun Li, Naiyi Ye and Peng Guo; Keraben case study: service and product development, Faustino Alarcon, Ruben Dario Franco, M.M.E. Alemany and Francisco-Cruz Lario. Part 3 International New Product Development: Huawei case study: country-specific factors affecting new product development, Yuan Li, Chenlu Zhang, Xiyao Li, and Heng Liu; Lima case study: factors affecting research and the development of new products, Guido Nassimbeni, Marco Sartor and Damiano Soligo; Monalisa case study: energy-saving needs in new product development, Lei Yang, Xuejun Xu, Jing Zha and Weiquan Zhang. Part 4 International Sourcing and Manufacturing: Flextronics case study: international sourcing, organizational dilemmas, Yina Li, Xuejun Xu, Fei Ye and Qian Wang; GREE case study: China goes abroad too, Fei Ye, Xuejun Xu, Xiande Zhao and Zhiqiang Wei; Danieli case study: examples of counter trade agreements in China, Guido Nassimbeni, Marco Sartor and Anna Mucignat. Part 5 International Logistics: Illycaffe case study: sustaining quality from green coffee to the cup: logistics as a competitive weapon, Alberto F. De Toni, Massimo Biotto and Fabio Nonino; DCHS case study: 3rd-party logistics - advanced services to gain a competitive advantage, Hejun Zhuang, Xiande Zhao, Jeff Hoi Yan Yeung, Bin Zeng and Juan Hao; Mazo Group case study: effects of changing regulations and costs on networks and transportation modes, Pedro Gomez-Gasquet, Ruben Dario Franco, Eduardo Vicens-Salort and Rosa Navarro-Varela; Index.
