Full Description
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.
capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives
brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies
includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
Contents
List of Figures vii Acknowledgments viii
Notes on Contributors ix
Introduction: Does the World Really Need One More Field of Study? 1
Jennifer Holt and Alisa Perren
Part I: History 17
Editors' Introduction 19
1 Nailing Mercury: The Problem of Media Industry Historiography 21
Michele Hilmes
2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34
Caroline Frick
3 Film Industry Studies and Hollywood History 45
Thomas Schatz
4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57
Victoria E. Johnson
5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69
Cynthia B. Meyers
6 New Media as Transformed Media Industry 81
P. David Marshall
Part II: Theory 91
Editors' Introduction 93
7 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation 95
Douglas Kellner
8 Thinking Globally: From Media Imperialism to Media Capital 108
Michael Curtin
9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120
Cristina Venegas
10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132
Nitin Govil
11 Convergence Culture and Media Work 144
Mark Deuze
Part III: Methodologies and Models 157
Editors' Introduction 159
12 Media Economics and the Study of Media Industries 161
Philip M. Napoli
13 Regulation and the Law: A Critical Cultural Citizenship Approach 171
John McMurria
14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184
Toby Miller
15 Cultures of Production: Studying Industry's Deep Texts, Ref lexive Rituals, and Managed Self-Disclosures 199
John Thornton Caldwell
16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213
Joshua Green and Henry Jenkins
Part IV: The Future: Four Visions 227
Editors' Introduction 229
17 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 231
John Hartley
18 Politics, Theory, and Method in Media Industries Research 245
David Hesmondhalgh
19 An Industry Perspective: Calibrating the Velocity of Change 256
Jordan Levin
20 Toward Synthetic Media Industry Research 264
Horace Newcomb
Index 271
