基本説明
Approaches media industries, production, content, audiences and policies as closely related fields.
Full Description
Understanding Global Media offers a comprehensive overview of global media production and circulation. The book analyzes media industries, production, content, audiences and policies on an international scale and draws insight from a range of perspectives, including politics, media and cultural studies, and economic and cultural geography.
Contents
Introduction to Global MediaGlobal Media.- Globalization and Global Media Corporations.- Global Media, the Knowledge Economy and the New Competition.- Global Media Cultures.- From Sovereignty to Software: National Media Policies in an Age of Global Media.- Conclusion.